1. Overview

Brand Partner agrees to participate as a rewards partner in Propeller Premier, Propeller's monthly and annual donor membership program. Propeller Premier members ("Propellers") are active supporters in influencer- and cause-led communities. These members earn points by completing cause-driven actions on the Propeller platform and redeem those points for rewards provided by Brand Partner.

Brand Partner is joining as a Launch Partner - a small, curated group of brands selected for cultural alignment and invited to be part of this program from day one.

2. Term

This Agreement is effective for twelve (12) months from the Effective Date. Either party may terminate with thirty (30) days written notice. The Agreement will auto-renew for successive 12-month periods unless either party provides written notice of non-renewal at least 30 days prior to the end of the then-current term.

3. Brand Partner Responsibilities

• Rewards Fulfillment: Provide and fulfill rewards to qualifying Propeller Premier members within the United States. Rewards may include physical products, digital access, subscriptions, discount codes, experiences, or other Brand Partner offerings.
• Fulfillment Timeline: Process and ship rewards within seven (7) business days of receiving fulfillment requests from Propeller. During the Initial Term, Propeller will submit fulfillment requests weekly via spreadsheet. Both parties may agree to migrate to automated fulfillment at any point.
• Rewards Catalog: Provide Propeller with a defined list of available rewards - including quantities, estimated retail values, and any redemption limits - within fourteen (14) days of the Effective Date.
• Brand Assets: Provide high-resolution logos, brand colors, product photography, and any campaign-specific creative assets for use on the Propeller platform within fourteen (14) days of the Effective Date.
• Campaign Collaboration: Work with Propeller in good faith to develop cause-aligned campaign activations that integrate Brand Partner messaging with Propeller's nonprofit action model.
• Affiliate Offers (Optional): If Brand Partner operates an affiliate program, Brand Partner may provide an affiliate link or offer that Propellers can complete to earn points.

4. Propeller Responsibilities

• Rewards Catalog Placement: Feature Brand Partner's rewards prominently in the Propeller Premier rewards catalog and on relevant campaign pages at propeller.la.
• Visibility Across the Full Community: Promote Brand Partner rewards across Propeller's email campaigns, website, and member workflows - not only to existing Premier members, but as part of how Propeller markets and grows the Premier program to its full community.
• Dedicated Discover Action: Create and feature a dedicated brand action ("Discover Action") for Brand Partner within the Propeller platform - including options such as learning about Brand Partner's mission, joining their email list, following on social media, or completing an affiliate offer.
• Member Engagement: Drive ongoing engagement with Brand Partner rewards through action campaigns, platform promotion, and member communications throughout the term.
• Reporting: Provide Brand Partner with regular reports including: number of reward redemptions, Discover Action completions, member engagement metrics, campaign performance highlights, and nonprofit impact data.
• Brand Representation: Represent Brand Partner's brand and products in accordance with provided brand guidelines and in a manner consistent with Brand Partner's values and messaging.

5. Financial Terms

• No Partnership Fee: There is no cash fee for this partnership. Brand Partner commits to providing rewards with a minimum aggregate retail value of $7,500 per quarter ($30,000 annually) for the duration of the Initial Term.
• Reward Costs: Brand Partner is responsible for all costs associated with providing and fulfilling rewards, including product costs, packaging, shipping, and handling (U.S. only during the Initial Term).
• No Revenue Share: There is no revenue share on Propeller Premier monthly donor / membership fees.

6. Intellectual Property

Each party grants the other a limited, non-exclusive, revocable license to use its name, logo, and trademarks solely for the purposes of this Agreement. Neither party may modify the other's marks without prior written consent. This license ends upon termination of this Agreement.

7. Data & Privacy

• Propeller will share only the minimum member data necessary for reward fulfillment (name, shipping address, email).
• For members who explicitly opt in to hear from Brand Partner - including through the Discover Action or any other Brand Partner-specific action on the platform - Brand Partner will receive the data those members consent to share.
• Brand Partner agrees to use member data solely in accordance with the consent provided.
• Both parties agree to comply with all applicable data privacy laws, including but not limited to CCPA and CAN-SPAM.

8. Termination

• With thirty (30) days written notice for any reason.
• Immediately upon material breach by the other party, if such breach remains uncured for fifteen (15) days after written notice.

Upon termination, Brand Partner will fulfill all outstanding reward redemptions submitted prior to the termination date. Any active Discover Actions will be deactivated by Propeller within five (5) business days of the termination date.

9. Limitation of Liability

Neither party shall be liable to the other for indirect, incidental, or consequential damages arising out of or related to this Agreement. Each party's total liability shall not exceed the total fair market value of rewards provided or committed under this Agreement during the twelve (12) months preceding the claim.

10. General

• Entire Agreement: This Agreement constitutes the entire agreement between the parties.
• Amendments: Any modifications must be made in writing and signed by both parties.
• Governing Law: This Agreement is governed by the laws of the State of California.
• Good Faith: Both parties commit to communicating openly and working in good faith to make this partnership a success.